This resource page highlights campaigns developed to help prevent teen dating violence and/or promote healthy relationships for teens. Also included are several sample campaign materials available online for replication, purchase, or dissemination purposes.
* If you would like to suggest an addition to the list, please use our online contact form.

Note: The following list was developed by the National Resource Center on Domestic Violence (NRCDV) to serve as a resource for domestic violence advocates and others concerned about safety and justice for women and their children. VAWnet provides these resources as a source of information that you can evaluate on your terms and for your own needs, and inclusion on this list does not constitute an endorsement by the NRCDV.

Campaigns

Each campaign listed here is an initiative specifically aimed at preventing teen dating violence and/or promoting healthy relationships, and also includes links to associated materials available online.

Choose Respect
Choose Respect is an initiative to help adolescents form healthy relationships to prevent dating abuse before it starts. This national effort funded by the Centers for Disease Control and Prevention (CDC) is designed to motivate adolescents to challenge harmful beliefs about dating abuse and take steps to form respectful relationships. Launched nationally in May 2006, the Choose Respect initiative was implemented as an integrated communications effort in 10 major U.S. cities: Hartford, Houston, Indianapolis, Los Angeles, Minneapolis, New York City, Phoenix, San Antonio, Topeka, and Washington DC. Choose Respect messages are supported by a variety of materials including eCards, posters, bookmarks, pocket guides, online games, television and radio spots, activity ideas, and clickable quizzes.
   *Associated material available online

Coaching Boys into Men: A Campaign To Prevent Violence Against Women and Children
Coaching Boys into Men is a nationwide media campaign put forward by the Family Violence Prevention Fund (FVPF) which encourages men to teach boys that violence against women and girls is wrong. The FVPF is partnering with the National High School Athletic Coaches Association to encourage coaches to become active partners in this effort.
   *Associated material available online:
Brochure: "Coaching Boys Into Men" [PDF]

Domestic Violence Prevention Campaign for Teens
The Domestic Violence Prevention Campaign for Teens is one component of the State of Michigan's new Domestic Violence Prevention Laws. The plan includes dating violence educational brochures for students that include the national domestic violence hotline number to call for help; public service announcements discussing dating violence that will feature Jerry Stackhouse of the Detroit Pistons; and an educational curricula on dating violence for middle and high school students around the state -- information is posted on this statewide website, allowing educators to download a variety of educational materials for students.

Love Is Not Abuse
A part of Liz Claiborne's extensive campaign to provide information on intimate partner violence to adults and teens, this teen site provides clear information about all aspects of dating violence and abuse. The site is colorful, well designed and easy to navigate. Includes a teen quiz, warning signs, and many useful resources.
   *Associated material available online:
Educational Handbooks: "A Parent's Guide to Teen Dating Violence" [PDF], "A Teen's Handbook" [PDF], & "Tough Talk: What boys need to know about relationship abuse" [PDF]

National Youth Violence Prevention Campaign
"The National Association of Students Against Violence Everywhere (S.A.V.E.) and The Guidance Channel are proud to be founding partners of the National Youth Violence Prevention Campaign. The goal of this campaign is to raise awareness and to educate students, teachers, school administrators, counselors, school resource officers, school staff, parents, and the public on effective ways to prevent or reduce youth violence."
   *Associated material available online:
Campaign Kits: Action Kit [PDF] & Media Kit

Reach Out New Hampshire
New Hampshire Coalition Against Domestic & Sexual Violence
This website is part of a statewide campaign and provides information on relationship violence, healthy relationships, victim safety, sexual abuse/harassment, stalking, tips on how to obtain help for a friend, legal issues, a listing of available resources and more. On the site, teens can read stories of others who have experienced dating violence and can take a quiz to assess their own relationships.
   *Associated material available online:
Online Resource: Teen Safety Plan [PDF]

The Red Flag Campaign
Virginia Sexual & Domestic Violence Action Alliance
The purpose of The Red Flag Campaign is to encourage students to speak up when they see red flags for dating violence in their friends’ relationships. Supplementing the poster series of 6 double-sided posters that illustrate "red flags" for dating violenceis, The Red Flag Campaign website offers resources for students and campus personnel wanting to learn more about dating violence and how to help. Schools participating in The Red Flag Campaign also receive an extensive Campus Planning Guide on CD, which helps campus planners incorporate The Red Flag Campaign materials into campus programming.
   *Associated material available online:
Six posters each focus on a particular component of dating violence: 1) emotional abuse [PDF] 2) coercion [PDF] 3) excessive jealousy [PDF] 4) isolation [PDF] 5) sexual assault [PDF] and 6) victim-blaming [PDF]. The back of each poster is a seventh poster which explains in greater depth the hallmarks of healthy relationships, as compared to relationships in which dating violence is occurring.

See It and Stop It!
Massachusetts Coalition Against Sexual Assault and Domestic Violence Teen Action Campaign
"The Teen Action Campaign is a public engagement campaign - a broad based effort that moves beyond raising awareness to giving young people concrete tools for action. The Teen Action Campaign partnered with the Family Violence Prevention Fund, the National Network to End Domestic Violence and the Advertising Council, and together, they launched the pilot campaign called See It And Stop It in Boston MA in October of 2003. The campaign began its national rollout in February of 2004, and features television, radio, print and collateral advertising, as well as teen toolkits, and a website hosted by founding partner AOL."
   *Associated material available online:
Online Toolkit: Posters, Sample Project, Fact Sheets, Brochure

Materials

The campaign materials listed here are not necessarily associated with a specific awareness campaign, but are specific to the effort to prevent teen dating violence and/or promote healthy relationships.

The resources listed on this page are not comprehensive and/or all-inclusive. Each link above will open in a new browser window - NRCDV is not responsible for the content and/or viewpoints expressed on web sites external to VAWnet.